Storytelling for Sales

In this video, I, Cayce from Modern Publicist, discuss the importance of storytelling in the human experience and how it can be applied to sales presentations. I share my expertise as a storyteller and marketer, explaining the narrative arc and its impact on audience engagement. I provide a presentation outline called "Systems for Lead Gen" that follows the narrative arc structure.

This presentation was recorded exclusively for your Sales Team.

By watching this video, you will learn a formula for structuring your presentations as a story as well as tips to better connect with your audience when you deliver your next presentation.

Sample Presentation Outline

Systems for Lead Gen

  1. Quality leads are the lifeblood of our business and I know. My name is _____your name_____, and I am known for _____fill in the blank_____ with _____company name_____.

  2. The market is oversaturated and highly competitive. Traditional lead gen like door knocking can be time-consuming.

  3. Technology helps - but there are so many great tech tools and apps it’s hard to know where to start.

  4. Here is one app to streamline many things. Listen, if you take one thing away today, it’s that this tool is the best tool for ____

  5. Here are 5 things this app can do; I’m going to cover the first 2 and see where we are at on time.

  6. Cool Feature #1

  7. Cool Feature #2

  8. Let’s schedule a 1:1 to go over all 5 of these and see how else we can work together to grow your business.